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    <loc>https://www.kaelyngannon.com/portfolio</loc>
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    <lastmod>2026-06-04</lastmod>
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  <url>
    <loc>https://www.kaelyngannon.com/portfolio/project-four-l3zw3-dk9py-xcmem-llk7k-cnfna-2t4s7</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69e784273bb4d42e807ff7b2/ad8fdd74-3daa-4be1-8cae-3740a22a6f62/Screenshot+2026-04-27+at+1.19.07%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - Ally Bank</image:title>
      <image:caption>I lead the design of new content and a revamped social media presence that reinforces Ally as a reliable, trusted source while still showing personality to relate to viewers.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e784273bb4d42e807ff7b2/b0ec3f1c-201c-4407-8e83-1191bbb846dc/2.png</image:loc>
      <image:title>Portfolio - Ally Bank</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e784273bb4d42e807ff7b2/55dc72cd-5ddc-4391-9441-5630d67990f0/Screenshot+2026-04-27+at+1.19.19%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - Ally Bank</image:title>
      <image:caption>My team and I designed a notification sound to be incorporated into the Ally Bank app, as well as a social media campaign for announce the launch of the new sound.</image:caption>
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      <image:title>Portfolio - Ally Bank</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69e784273bb4d42e807ff7b2/4b4afb2c-cad9-487a-86b8-ad6d409b99cf/Screenshot+2026-04-27+at+1.19.34%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - Ally Bank</image:title>
      <image:caption>A large part of our deliverable was a brand anthem video, focusing on showing the differing lives of clientele and how Ally Bank is built to support them along the way.</image:caption>
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      <image:title>Portfolio - Ally Bank</image:title>
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      <image:title>Portfolio - Ally Bank</image:title>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Ally Bank</image:title>
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      <image:title>Portfolio - Ally Bank</image:title>
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    <loc>https://www.kaelyngannon.com/portfolio/project-three-sng7y-jkgxx-kmlk5-rslaw-j2h5a-lbpmh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-28</lastmod>
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      <image:title>Portfolio - Dunkin Donuts</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e784273bb4d42e807ff7b2/5351a105-f510-4063-9007-f5b00e2de47c/Screenshot+2026-04-26+at+2.14.52%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - Dunkin Donuts</image:title>
      <image:caption>The project began with researching the typical customer-base of Dunkin and how we can best reach the different demographics and their needs.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Dunkin Donuts</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e784273bb4d42e807ff7b2/1b6722dd-0faf-4ec2-bdac-15f15d04aecc/Screenshot+2026-04-26+at+2.15.11%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - Dunkin Donuts</image:title>
      <image:caption>While crafting a large scale campaign, it is vital to consider and apply the brand values to each step. A campaign that strays from the priorities of the brand will seem disjointed, unauthentic, and will fail to connect with audiences.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e784273bb4d42e807ff7b2/ad670fed-1bc9-4135-ac19-56c5ad45b2f1/Screenshot+2026-04-26+at+2.15.30%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - Dunkin Donuts</image:title>
      <image:caption>As a first branch for the campaign, I focused on an influencer-marketing approach to a social media activation featuring Alix Earle. As a popular influencer with her main following being found on TikTok, her endorsement of Dunkin through a natural integration of the product to her typical content will reach younger audiences without feeling inauthentic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e784273bb4d42e807ff7b2/5f06f02e-8945-48cf-b80c-c2f276165350/Screenshot+2026-04-26+at+2.15.38%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - Dunkin Donuts</image:title>
      <image:caption>As a second branch of the campaign, I remained focus on the influencer-marketing sphere of brand communication. Sabrina Carpenter had recently come out with her hit single, 'Espresso', so Dunkin being able to capitalize off of such a recognizable song and artist would be ideal in reaching not only Dunkin customers, but Sabrina Carpenter fans as well.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Dunkin Donuts</image:title>
      <image:caption>Overall, to reach a wider audience, diversifying on multiple platforms is vital. By employing different strategies on Apple Music &amp; other streaming platforms, TikTok &amp; other short-form content apps, and Snapchat &amp; other communication reliant apps, Dunkin would be able to share either branches of these new campaigns more ideally.</image:caption>
    </image:image>
  </url>
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    <loc>https://www.kaelyngannon.com/portfolio/project-two-ky966-n329z-nnx53-feazs-ajmse-ycef3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-28</lastmod>
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      <image:title>Portfolio - 7Sunday</image:title>
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      <image:title>Portfolio - 7Sunday</image:title>
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    <loc>https://www.kaelyngannon.com/portfolio/clemson-university</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-04</lastmod>
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      <image:title>Portfolio - Clemson University</image:title>
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      <image:title>Portfolio - Clemson University</image:title>
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    <image:image>
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      <image:title>Portfolio - Clemson University</image:title>
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      <image:title>Portfolio - Clemson University</image:title>
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      <image:title>Portfolio - Clemson University</image:title>
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      <video:title>Portfolio - Clemson University</video:title>
      <video:description>Portfolio - Clemson University</video:description>
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      <video:title>Portfolio - Clemson University</video:title>
      <video:description>Portfolio - Clemson University</video:description>
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      <video:title>Portfolio - Clemson University</video:title>
      <video:description>Portfolio - Clemson University</video:description>
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      <video:thumbnail_loc>https://video.squarespace-cdn.com/content/v1/69e784273bb4d42e807ff7b2/b85de547-7b96-461d-902e-8d56bdf28f34/thumbnail</video:thumbnail_loc>
      <video:title>Portfolio - Clemson University</video:title>
      <video:description>Portfolio - Clemson University</video:description>
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  </url>
  <url>
    <loc>https://www.kaelyngannon.com/portfolio/project-one-f5w4d-z9nem-s3jda-eyssk-a6prr-mt678</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e784273bb4d42e807ff7b2/46797e19-8210-4562-aea8-10c0342f753e/Screenshot+2026-04-26+at+12.49.23%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - MGC Sports</image:title>
      <image:caption>The Ask: A Rebrand Refresh. My team and I spent weeks brainstorming various logos, taglines, and names. We presented the client with these three options.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e784273bb4d42e807ff7b2/1777311077319-Y8TVYHYWWNARUDO9NBUD/Screenshot%2B2026-04-27%2Bat%2B1.16.17%25E2%2580%25AFPM.png</image:loc>
      <image:title>Portfolio - MGC Sports</image:title>
      <image:caption>Our final deliverable for MGC sports was a living, breathing, dynamic and eye-catching website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e784273bb4d42e807ff7b2/e893647d-da69-425d-b04f-1f2ad652fea8/Screenshot+2026-04-26+at+12.49.16%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - MGC Sports</image:title>
      <image:caption>The final logo chosen. Previously, MGC stood for the three last names of the partners of MGC Sports' parent law firm. To more authentically connect MGC to its athlete clientele, we reframed the name of the agency to instead stand for "Make the Game Central."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e784273bb4d42e807ff7b2/1777311088956-064DNXF7Y7RCHUBY2EVN/Screenshot%2B2026-04-27%2Bat%2B1.16.29%25E2%2580%25AFPM.png</image:loc>
      <image:title>Portfolio - MGC Sports</image:title>
      <image:caption>We focused on establishing the new brand identity and linking it to the success the company has already achieved.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e784273bb4d42e807ff7b2/0519ec1b-8a4c-4e5d-ac59-5161ddbb2539/Screenshot+2026-04-26+at+12.49.34%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - MGC Sports</image:title>
      <image:caption>Once the logo was chosen, we used artificial intelligence to generate images depicting real-life applications of this brand identity. We wanted the clients to be able to picture what this identity meant both internally and externally.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e784273bb4d42e807ff7b2/7a739d27-f489-4c79-a170-b7cb3480e450/Screenshot+2026-04-27+at+1.16.50%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - MGC Sports</image:title>
      <image:caption>We built a roster page, which their previous website lacked, as we understood from our research stage that prospective clients pay attention to an agency's current clientele, and this plays a large role in their decision on who to commit to.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e784273bb4d42e807ff7b2/555ca5a5-4b43-4046-b6d0-91f838493297/Screenshot+2026-04-26+at+12.49.42%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - MGC Sports</image:title>
      <image:caption>I took charge in creating a mockup of a social media refresh, including the new and improved branding and suggestions on how to garner more reach and higher engagements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69e784273bb4d42e807ff7b2/64454b68-ac09-4679-b97f-15f6c1800dfb/Screenshot+2026-04-27+at+1.16.57%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - MGC Sports</image:title>
      <image:caption>In addition to the current athlete's recognizability being important for reaching clients, showing off the success of the clients connects MGC Sports and the agency's support directly to the wins of their clients.</image:caption>
    </image:image>
  </url>
</urlset>

