Ally Bank
The client asked for a disruptive, integrated campaign that would build a path forward for the brand and prospective customers.
I lead the design of new content and a revamped social media presence that reinforces Ally as a reliable, trusted source while still showing personality to relate to viewers.
My team and I designed a notification sound to be incorporated into the Ally Bank app, as well as a social media campaign for announce the launch of the new sound.
A large part of our deliverable was a brand anthem video, focusing on showing the differing lives of clientele and how Ally Bank is built to support them along the way.
